China's furniture industry embraces independent designer brands

Source: Xinhua| 2017-07-29 17:38:27|Editor: An


Customers visit the showroom of YM1978 in Hangzhou, east China's Zhejiang Province, July 29, 2017. The brand was established by a father with his daughter in 2009, using cracked or defective wood as material for its furniture. China's furniture industry is embracing a new wave of independent designer brands, especially in cities like Beijing, Shanghai and Hangzhou. The new generation of designers attaches more importance on the contemporary expression of Chinese elements, adding creative momentum to the furniture industry in China. (Xinhua/Weng Xinyang)

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KEY WORDS: furniture