KATHMANDU, Aug. 10 (Xinhua) -- Nepal Tourism Board (NTB) has appointed Rajeev Jha, a Nepalese professor in China's university, as its honorary Public Relations Representative for China's Shanxi and Sichuan provinces.
Jha who has been staying in China for 20 years, will serve as tourism representative for the next two years, NTB said. Jha is professor of Surgery at Xi'an Medical University in Shanxi province. He is also director of Sino-Nepal Research Center there.
Shraddha Shrestha, senior officer of NTB told Xinhua that the Jha would represent NTB to promote Nepal's tourism in the two provinces of China.
The appointment was based on the recommendation of Nepalese embassy in Beijing and decision of Nepal's Tourism Ministry.
Jha said as there have been a limited promotional activities in these two regions, he would actively participate in promoting Nepal's tourism.
"Nepal has great potential of attracting more tourists from the regions where I have been appointed as tourism representative," he said.
China is Nepal's second largest source for tourist arrivals after India. Nepal has exempted visa fees for for Chinese tourists as per the agreement signed between the two countries in December 2015.