People visit the 2017 Mediterranean Panorama exhibition in Stockholm, Sweden, on March 18, 2017. Travel agencies and national tourist boards attracted Swedes with sunny trips to the Mediterranean at the 2017 Mediterranean Panorama exhibition in Stockholm on Saturday. Kicked off on Saturday, the 2017 Mediterranean Panorama exhibition, celebrating the culture, tourism and gastronomy from the Mediterranean region, last two days. (Xinhua/Fu Yiming)
STOCKHOLM, March 19, 2017 (Xinhua) -- Travel agencies and national tourist boards attracted Swedes with sunny trips to the Mediterranean at the 2017 Mediterranean Panorama exhibition in Stockholm on Saturday.
The exhibition, first of its kind held in Stockholm, brought together representatives from Mediterranean countries, regions, hotels, travel agents, etc, to offer local Swedes with discounted and attractive trip packages to the sunny Mediterranean.
"Sunbathing has been and is still the most important reason why the Scandinavians are so attracted to the Mediterranean region," Leif Leganger, Executive Director of Sweden Panorama Mediterranean, told Xinhua, adding that, according to a recent survey, nearly half questioned said they planned to head for the Mediterranean for summer as Swedish summer wasn't warm enough.
"What we're focusing on here is the summer holidays 2017, and the visitors here can choose widely on very good offers, have great knowledge from the travel agencies, and of course get inspiration and ideas from tourism agencies," said Leganger.
Martin Bard, an account manager at travel agency Solresor told Xinhua that his agency saw a trend of more and more 55 year-old-plus Swedes traveling globally in the last couple of years, and by seizing this opportunity, his agency has developed many "premium packages" that cater to varied and sometimes picky demands.
To better accommodate and attract expectant travelers, travel agency TUI has also developed a Visa card with additional functions of accumulating loyalty points and many other benefits.
Kicked off on Saturday, the 2017 Mediterranean Panorama exhibition, celebrating the culture, tourism and gastronomy from the Mediterranean region, lasts two days.
