by Abu Hanifah
JAKARTA, June 12 (Xinhua) -- Indonesia is promoting the annual Bali Arts Festival (PKB) by digitalizing its month-long activities and broadcasting live on particular website as well as in various social media channels.
The breakthrough move came at the request of Indonesian President Joko Widodo, who wanted to make people across the world know more about the festival, a senior official overseeing the Bali provincial tourism said.
"We collaborate with Bali Go Live to host the festival. They would make all cultural activities during the event broadcast live on its website as well as on the existing social media of Facebook, Twitter, Instagram, Tumblr and also from Youtube," Head of Bali Tourism Office Anak Agung Yuniartha Putra said at the weekend.
Putra said that using digital platform for promotion becomes a compulsory nowadays amid rapid growing digital lifestyle in the world.
"Tourisms must get along with technology, adapting to the latest trend of it. Through good cooperation, it would highly effective in promoting Bali," he added.
The month-long annual cultural event, which started from 1979, is expected to attract some 200,000 foreign visitors this year, Putra said.
Bali Go Live is a website providing live video scenes of favorite tour sites in Bali by visitors during their stay in the resort island. The website is often used as reference by potential visitors to Bali.
Bali Go Live Executive Paulus Hery Arianto said the move would significantly make tourism marketing in Bali boosted as it caught up with latest technology trend.
"We would design casual and fun content in the broadcasting materials without having to leave the essential information aspect," Paulus said.
The Bali Arts Festival, which will run from June 10 to July 8 this year, features various Bali cultural carnivals, traditional music festivals, performance of Bali traditional dramas and many others.
Tourism Minister Arief Yahya hailed the initiative by the Bali regional government in promoting its tourism. He said extensive use of technology would further accelerate the promotional process.
At the beginning of the festival, Bali provincial government also held an annual travel fair event -- 2017 Bali Beyond Travel Fair (BBTF).
Bali has been named as world's best destination this year by international travel reviewer website of TripAdvisor.
The famous Indonesian resort island has also gained tourism reputation as it is named the best island in 12 consecutive years by travel publication DestinAsian.