COLOMBO, June 13 (Xinhua) -- Sri Lanka's tourism sector is to undertake a digital promotion campaign so as to boost attraction for tourists, an official here said on Tuesday.
Managing Director of Sri Lanka's Tourism Promotion Bureau Suthesh Balasubramaniam told Xinhua that most tourists look to online channels for information on destination, and therefore digital promotion would be helpful for the development of the sector.
He said Sri Lanka does some form of digital promotion at the moment, but it is not enough. The country plans to attract 2.5 million tourists by the end of this year.
He said Sri Lanka would target high spending, long staying tourists. Also, a separate online promotional campaign would be launched targeting Indian and Chinese tourists.