NAIROBI, April 20 (Xinhua) -- Tanzanian manufacturers are targeting Kenya's rapidly growing market for industrial goods, a diplomat said on Friday.
Pindi Chana, Tanzania High Commissioner to Kenya, told journalists in Nairobi that Kenya has one of fastest growing middle classes in the East African region with disposal income to purchase manufactured goods from Tanzania.
"Tanzanian firms are therefore seeking wider and broader markets opportunities in Kenya," Chana said during a media briefing on the upcoming Made in Tanzania Week Expo that will be held from April 25 to 28 in Nairobi.
The four-day event will provide a platform for Tanzania's industrial sector to showcase their products to Kenyan consumers.
"The exhibition aims at creating more awareness of Tanzanian products and services to the Kenyan private sector and the general public at large," she added.
The event will feature industrial products and services in the tourism, technology, agribusiness, culture, arts and craft sectors of Tanzania.
The conference is being organized by Tanzania's Ministry of Foreign Affairs and East African Cooperation in collaboration with the Ministry of Trade, Industry and Marketing and the Tanzania Private Sector.
The expo is part of Tanzania's effort to implement the country's foreign policy which focuses on economic diplomacy with much emphasis on the development of sectors like trade, manufacturing, investment and tourism.
The conference will also create market linkages for Tanzania products with major supermarkets and other consumer supply chains in Kenya.
The Tanzanian envoy noted that in 2010 the East African Community Partner States signed an agreement on the Common Market Protocol and hence "Made in Tanzania Week in Kenya" will be amongst the government initiatives to promote regional integration.
Chana noted that Tanzanian producers and private sector are keen to connect with their counterparts in Kenya in order to pursue joint projects for mutual benefit.
The Tanzania official noted that the conference will also create a platform for investors of the two neighboring states to explore room for further partnerships.
Chana said that the event also aims to assist her nation in promoting Tanzanian tourist destinations to the Kenyan community.
