Gap in marketing tourism on digital platforms in Pacific region identified

Source: Xinhua| 2018-11-21 13:56:39|Editor: Li Xia
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SUVA, Nov. 21 (Xinhua) -- Pacific Trade Invest (PTI) Australia has identified a gap in the digital space for marketing tourism in the region including Fiji.

PTI Project Officer Onorina Fugawai was quoted as saying by Fiji Broadcasting Corporation Wednesday that with tourism being a big earner for the Pacific, it is vital that operators maximize all avenues.

Fugawai said tourism was changing and more travellers were now resorting to online platforms to plan and book their gateways.

She added many operators in the Pacific have failed to create a website to make them more accessible.

A total of 21 tourism operators on Wednesday undertook training on digital tourism, to learn how best they can market on a global scale.

Fiji Hotel and Tourism Association (FHTA), the co-facilitator of the training, believed this workshop would further boost the tourism industry.

FHTA Chief Executive Fantasha Lockington said the training is targeted towards the small and medium enterprises.

"We see this as an opportunity for our smaller operators who have not been given the opportunity to get into that segment of business to find out what it is that they can do to improve their businesses through getting into digital tourism and putting their products and services online."

Through the enhancement skills obtained from the digital tourism platform, Pacific island countries were able to earn around 15 million Fijian dollars (about 7.07 million U.S. dollars) last year.