Campaign launched to equip students with IPR knowledge

BEIJING, June 8 (Xinhua) -- A campaign that promotes intellectual property rights (IPR) on campus was recently launched in Beijing, aiming to enrich students' knowledge of innovation and IPR.

The campaign provided students with knowledge related to trademarks through lively activities, to help them develop an awareness of trademark protection from an early age, as well as establish the concept of IPR protection.

Trademark protection education for teenagers can cultivate their habits of respect for rights, as well as encourage them to innovate, said Liu Zhoudong from the National Intellectual Property Administration, a lecturer of the campaign.