Video PlayerClose
China's "Double 11," a shopping event akin to Black Friday, marks its 11th edition this year. Follow Xinhua's Colin Linneweber and check out how an online sales promotion evolved into a phenomenon.
China's "Double 11," a shopping event akin to Black Friday, marks its 11th edition this year. Follow Xinhua's Colin Linneweber and check out how an online sales promotion evolved into a phenomenon.