NAIROBI, Nov.27 (Xinhua) -- The first-ever Sino-Africa reality television show will premiere in Kenya in December, Chinese pay-TV operator Startimes said on Tuesday.
Andy Wang, StarTimes Kenya chief executive officer told journalists in Nairobi that the next superstar show will highlight the deep cross-cultural exchange between Kenya and China whilst building local capacity for both local creatives and content developers.
"The show is designed to specifically search for the next outstanding movie superstar," Wang said in the launch ceremony of "The 2019 Beijing Top TV Dramas and Movies Broadcasting Season in Africa".
He observed that the 10 episodes of the next superstar show will be broadcast on StarTimes Sino Drama channel, adding to the growing list of local content productions that the pay-television broadcaster continues to roll out towards enriching the subscriber offering.
"The shortlisted superstar show will be the main cast of the joint production between StarTimes and the Beijing Municipal Radio and Television Bureau as other outstanding talents who auditioned for the show undertake supporting roles with the series running weekly on StarTimes Sino-Drama channel from Dec. 14," Andy Wang.
Funded by the Chinese government and produced by StarTimes in collaboration with local content partners, the talent show's grand prize is an opportunity to be in a local movie to be launched on international platforms across the globe.
Xu Liguo, Deputy Director of the TV Management Department, Beijing Municipal Radio and Television Bureau, said that China is keen to promote closer China-Africa cultural exchanges through the use of the creative sector.
Xu said that the interaction between China-Kenya in radio and television business will also flourish in the future due to the growing cooperation in all spheres of life.