SAN FRANCISCO, Oct. 19 (Xinhua) -- The Consumer Technology Association (CTA) announced on Monday that Microsoft will be the technology partner for Consumer Electronics Show (CES) 2021, the organization's first-ever, all-digital event, happening Jan. 11-14.
Microsoft will provide solutions, support and the underlying cloud technologies that will enable the all-digital event platform for CES 2021, the announcement said.
The event experience will use Microsoft Azure, Microsoft Teams and Microsoft Power Platform to deliver an exhibitor showcase, media events, conference programming, networking events and more.
"After a rigorous search process, we selected Microsoft for its technical expertise, global scale and experience in creating compelling digital event," said Gary Shapiro, president and CEO of CTA. "Microsoft is a global innovation leader and longtime supporter of CES. We look forward to working with them to bring CES 2021 to the world."
"From hosting our own global, virtual-only events to empowering our customers and partners in leading theirs, we have a lot of learnings to share and look forward to creating an event full of the compelling experiences that people have come to expect at CES," said Microsoft Executive Vice President and Chief Marketing Officer Chris Capossela. Enditem
