PARIS, Oct. 30 (Xinhua) -- "The China International Import Exhibition (CIIE) presents an opportunity for Kering Group and its brands to create links with companies around the world, and make them better aware of our know-how and our creations," Jean-Francois Palus, managing director of global Luxury group Kering, has told Xinhua.
During the 2019 CIIE, Kering exhibited its exceptional creations and know-how, as well as its vision and achievements in terms of sustainable development, Palus said, noting that the Kering pavilion allowed visitors to have a unique experience while interacting with the group's brands.
"China is a crucial part of Kering's sustainable development strategy. It was in Shanghai in October 2019 that we held our 'K Generation Awards' to encourage sustainable innovation in the fashion and textile sector," he said.
For the third CIIE, the managing director said Kering will present its vision on the evolution of the luxury sector, in particular the role and responsibility of luxury in contributing to a more sustainable future for the fashion and textile sectors as a whole.
"We believe that modern luxury is not only exceptional craftsmanship and the highest quality materials, but also creativity and responsibility," he said.
"For example, Kering published its strategy in July 2020 in terms of biodiversity, comprising a series of objectives to achieve a neutral or even positive impact on biodiversity by 2025. This plan notably includes the creation of a 'Kering for Nature Fund' to support the transition of the fashion and textile sector to regenerative agriculture, as well as a series of projects to develop awareness on environmental protection issues, " he explained.
This year at the CIIE, Kering will focus on its signature "Empowering Imagination", its vision of modern, sincere and sustainable luxury and its efforts in terms of biodiversity.
"The Kering pavilion is intended to be a creative and engaging space, which showcases collections from all our brands, recent products as well as artistic installations," said Palus.
The "Biodiversity Room" in the Kering pavilion will illustrate the progress of biodiversity strategies that are implemented by the group around the world. Kering's partnership with The Explorers, a global media platform that aims to create an inventory of global biodiversity, will be an example of Kering's efforts to help raise awareness of biodiversity issues.
In addition, Kering has developed a virtual pavilion on Chinese multi-purpose messaging and social media platform WeChat to allow the public to enjoy the content and visuals of its pavilion remotely.
China is clearly a key country in the global luxury market, Palus said.
"Kering has been present in China for more than 40 years," he said. "China's current economic development has been accompanied by rapid changes in the expectations of Chinese consumers in terms of luxury, and we are more than ever committed to meeting their expectations in the most qualitative way possible." Enditem
