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of the value of advertisements on Xinhuanet.com
Readers' educational standards Sectors from which the readers come

More than 84% readers of Xinhuanet have a university education or a higher education level.So, the quality of its readers is among the highest compared to that of readers of similar websites. Xinhuanet browsers are influencing all areas and industries.Inparticular, they are greatly influential in government sector,media,and the IT,financial and securities industries.
Areas from from which the readers come Readers' gender

Xinhuanet is considered influential throughout the country and all over the world. The number of its browsers is exceptionally large in developed areas and cities in China, such as Beijng, Shanghai and Guangdong, as well as overseas.

Males account for 68% of Xinhuanet browsers
Readers' marital status Readers' income
55% of them are married, and 45%, unmarried. Xinhuanet browsers with a monthly income of 1,000 to 3,000 yuan(RMB) make up 61% of the total.

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