| Readers'
educational standards |
Sectors
from which the readers come |

|
 |
| More than 84%
readers of Xinhuanet have a university education or a higher
education level.So, the quality of its readers is among the
highest compared to that of readers of similar websites. |
Xinhuanet
browsers are influencing all areas and industries.Inparticular,
they are greatly influential in government sector,media,and
the IT,financial and securities industries. |
| Areas
from from which the readers come |
Readers'
gender |
 |

|
|
Xinhuanet is considered influential throughout the country
and all over the world. The number of its browsers is exceptionally
large in developed areas and cities in China, such as Beijng,
Shanghai and Guangdong, as well as overseas.
|
Males account
for 68% of Xinhuanet browsers |
| Readers'
marital status |
Readers'
income |
 |
 |
| 55% of them
are married, and 45%, unmarried. |
Xinhuanet browsers
with a monthly income of 1,000 to 3,000 yuan(RMB) make up
61% of the total. |