BANGKOK, Aug. 26 (Xinhua) -- Thailand's fruit exports between January and July increased by 48.3 percent year-on-year and generated 131 billion baht (about 4 billion U.S. dollars), the Ministry of Commerce said on Thursday.
Commerce Minister Jurin Laksanawisit stated that the ministry is targeting to obtain at least 180 billion baht (about 5.5 billion U.S. dollars) in revenue from fresh and processed fruit exports this year.
Jurin said that the growth of fruit exports was mainly attributed to promotional activities including "Thai Fruit Golden Month" and sales via foreign online trading platforms.
"In China alone, Thai Fruit Golden Month activities which were held in eight Chinese cities had generated up to 15 billion baht (about 460 million U.S. dollars) over the first seven months of this year," he said.
The minister added that the ministry is planning to run the same promotion in five other Chinese cities later this year. Proactive planning and management strategy will be employed to avoid further COVID-19-induced disruptions such as shipping delay and contamination.
Additionally, the Ministry of Commerce disclosed that fruit selling via foreign online trading platforms have so far been successful and will encourage Thai sellers to utilize these effective channels.
China, Malaysia, Singapore are the top importers of Thai fruits, especially fresh durian, mangosteen, longan and mango. Enditem