"The Croods: A New Age" repeats as winner of North American weekend box office

Source: Xinhua| 2021-02-22 03:50:23|Editor: huaxia
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LOS ANGELES, Feb. 21 (Xinhua) -- Universal and DreamWorks' animated film "The Croods: A New Age" repeated as the winner of a bleak North American box office, earning an estimated 1.7 million U.S. dollars at 1,913 locations between Friday and Sunday in its thirteenth weekend of release.

According to studio figures collected by measurement firm Comscore, the film is on track to take in 50 million dollars in North America through Sunday. It's the fifth time for the film to lead ticket sales at the North American box office. It had stayed atop the chart three weekends in a row in North America after making its debut last November and reclaimed the top spot surprisingly last weekend.

Helmed by Joel Crawford in his feature directorial debut, "The Croods: A New Age," with a reported budget of 65 million dollars, features the voice talent of returning stars, including Nicolas Cage, Catherine Keener, Emma Stone and Ryan Reynolds.

The sequel to the 2013 original film follows the prehistoric Crood family who sets off into the world in search of a safer place to live and meets another family that's a couple of steps above the Croods on the evolutionary ladder.

"Universal's release strategy for 'The Croods: A New Age' proved that a solid family film could enjoy success on the big screen and simultaneously on home video with unique strategy, born out of a reaction to the pandemically challenged marketplace, paying long-term financial dividends while honoring the consumer's choice of how best to view the movie with their families," senior media analyst for Comscore Paul Dergarabedian told Xinhua.

Over the weekend, "The Croods: A New Age" scored an additional 423,000 dollars in 17 international markets, bringing its global tally to over 154 million dollars.

The Chinese mainland has fueled the bulk of the film's overseas box office with 353 million yuan (about 54.66 million U.S. dollars) after over two months of launch, according to the box office data compiled by Maoyan, a Chinese movie-ticketing and film data platform. Enditem

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