NAIROBI, June 13 (Xinhua) -- Kenya's umbrella body for local entrepreneurs on Wednesday signed an agreement with Chinese e-commerce platform Amanbo to promote export of high-value goods to China.
Officials said the new partnership between Kenya National Chamber of Commerce and Industry (KNCCI) and Shenzhen-based Amanbo is expected to revolutionize Sino-Kenya trade.
"Kenyan manufacturers and upcoming businesspeople will be able to explore the vast opportunities in China with the launch of an online marketplace where they can showcase their products," said James Mureu, National Vice-Chairman of KNCCI.
He said that a partnership with Amanbo will help address logistical hiccups that previously denied Kenyan exporters a chance to penetrate the vast Chinese market.
"It will be possible for our entrepreneurs to position their products and raise their visibility to Chinese consumers. There is need to leverage on technology to showcase Kenya's leading exports such as coffee, tea and carvings," said Mureu.
Liao Xuhui, CEO of Amanbo, said that a partnership with Kenya's trade lobby will open a new chapter in trade relations between China and Kenya.
"The Amanbo Kenya platform will help the country's importers and exporters order and supply products in the Chinese market directly without incurring transaction cost," said Sunny.
"It will help Kenya export tea, coffee, nuts, flowers and leather to the Chinese market," he added.
He revealed that Amanbo that was launched in 2015 has built the first museum of African culture and African products showroom in southern China.
Yin Yingbin, General Manager of Amanbo in Kenya, said the launch of an online platform to connect Kenyan and Chinese entrepreneurs will foster trust alongside exchange of market information.