NEW YORK, April 26 (Xinhua) -- The latest designs of fashion brands created by Chinese and Chinese-Americans were displayed at China Chic Pop-up here on Friday, offering global visitors a fresh interactive shopping experience until April 30.
The five-day event gathers nearly 20 Chinese brands and designer labels that cover a broad range of fashion products, including accessories brand Cuixu, award-winning luxury luggage brand TUPLUS and skincare brand Wei Beauty, which features traditional Chinese medicine.
Located at the Vanderbilt Hall in the Grand Central Terminal, the 557-square-meter event venue is divided into four themed areas: fashionista, craftsman, lifestyle and foodie.
The venue is decorated with creative hand-drawn artworks and traditional Chinese landscape paintings, adding an oriental touch to the century-old landmark.
Many of the paintings are incorporated with patterns that originated from the ancient Chinese mythological masterwork "The Classic of Mountains and Seas," or "Shan Hai Jing," which depicts ancient China's geography and culture dating back to 221 B.C.
A photo booth was also set up for people to capture the exciting moments of their visits.
Through combining modern fashion with typical oriental culture, the pop-up event invites global consumers to get a closer look at distinctive Chinese designs, according to an introduction by the event organizer Yue-Sai Kan China Beauty Charity Fund.
For young Chinese brands like TUPLUS, the event was a fresh attempt to get feedback from local consumers and to expand its business in North America.
"We want to further explore the U.S. market by taking part in the event," Evan Chi, marketing director of the company's U.S. team, told Xinhua. "We'd like to provide some offline, interactive experience to local customers."
Founded in 2015, the Shanghai-based company began its online business in the United States in 2017, which Chi said was a niche that they notched in the relatively mature U.S. luggage industry.
"We also want to collect more feedback on our products from local consumers," he said, adding that their products stood out in both fashion design and functionality, and were reasonably priced.
"If they give us any advice or suggestions, we would like to make some adjustments accordingly," he said.
Wang Ning, founder of Play Lounge, expressed confidence in Chinese brands' competitive edges in the global markets. A leading Chinese fashion destination with over 500 designer labels, Play Lounge title-sponsored the pop-up.
"The young generation of Chinese designers has been well educated in aesthetics ... and China has excellent supply chains," Wang told Xinhua.
She also said she has always wanted to introduce more Chinese brands to international venues and get more overseas consumers to better understand Chinese designs.