Australian brands launch online store for Indian consumers

Source: Xinhua| 2020-02-26 14:35:53|Editor: zyl
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CANBERRA, Feb. 26 (Xinhua) -- Iconic Australian brands will be offered to India's booming middle class through an online store.

Simon Birmingham, Australia's minister for trade, tourism and investment, on Wednesday joined business leaders in Mumbai to launch a store on Amazon India offering thousands of Australian products.

The announcement came during an Australia-India Business Exchange delegation to India aimed at marketing premium Australian brands to Indian consumers.

Birmingham said in a press release that the Australian store on Amazon India would be a game-changer for Australian brands in India.

According to the Department of Foreign Affairs and Trade (DFAT), India was Australia's eighth-largest trading partner in financial year 2018-29.

"Thousands of Australian food, health and lifestyle brands will now be available at the click of a button in the world's fastest-growing consumer market, thanks to this partnership," Birmingham said.

"Having a dedicated one-stop-shop for Australian brands on one of the largest online marketplaces in India is a huge win for Australian businesses. Amazon has the highest share of customers across all marketplaces in a country of 1.3 billion people. That represents eye-watering potential for many Australian businesses."

"Australia enjoys a brand synonymous with quality and safety. This partnership will help Indian consumers seeking our safe and high-quality products to connect with those who are proudly making them in Australia."

Prior to embarking on the five-day trade mission with more than 100 business representatives, Birmingham said Australia was well-placed to benefit from India's economic boom.

"This partnership will make it easier and more cost-effective for Australian brands looking to expand into India and give Australian brands more exposure in one of the fastest-growing economies," he said.

"This is a major win for Australian brands and an exciting step in building ... a commercial profile in the booming Indian economy."