Longer trips, richer experiences: China's National Day holiday reveals shifting tourism trends
Chinese travelers have ventured farther during the National Day holiday, with family trips and experience-oriented travel on the rise.
Macro
Small counties, big appeal: China's "golden week" fuels diverse getaways
During this National Day holiday from Oct. 1 to 7, authorities had projected 2.13 billion cross-regional passenger trips, averaging 300 million a day.
In-depth
Economic Watch: Holiday travel, spending boom mirror vitality of China's vast market
From bustling transport hubs and crowded scenic areas to fully booked restaurants and busy shopping districts, strong travel flows and vibrant consumption during the National Day holiday highlighted the resilience and momentum of China's holiday economy.
moreEconomic Watch: AI-enabled spending fuels China's holiday economy
Shoppers crowded into stores across China to try the latest artificial intelligence (AI) gadgets during the week-long National Day holiday, as smart devices continue to transition from the showroom to the mass market.
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Markets
China records 826 mln domestic tourist trips during 2026 National Day holiday
China recorded 826 million domestic tourist trips during the seven-day National Day holiday, with tourism spending totaling 738.38 billion yuan.
High-frequency data points to China's improving economic momentum in Q3
China's economy continued to improve in the third quarter of this year, with new growth drivers gaining momentum, official high-frequency data on consumption, trade and investment showed Sunday.
