NEW YORK, Sept. 10 (Xinhua) -- Hot Now China has presented its first runway fashion show at New York Fashion Week (NYFW), featuring a curated group of five promising Chinese designers.
Hot Now China, a collaborative effort between China Fashion Association, Tencent News and Global Fashion Industry Academy, aims at bringing Chinese fashion design into the global mainstream, as well as raising global awareness of its growing fashion industry and fostering talent.
On Sunday night, Hot Now China presented two parts of the fascinating show of China style, showcasing all-inclusive and multi-element comprehensive trend of China design.
"New York is a passionate and multicultural international city, as well, NYFW has its own dynamic fashion trend uniqueness," said Yi Haiyan, general manager of Tencent Regional Business Group.
Meanwhile, 2018 International Select Fashion Award, established in 2017 by Tencent, presented seven annual awards on the same night, to help the industry leaders explore commercial possibilities and give China's fashion more exposure.
Held in February and September of each year, the NYFW is a semi-annual series of events. It is one of the four major fashion weeks in the world, collectively known as the "Big Four," along with those in Paris, London and Milan.