Record sale of sparkling wine in Norway:report

Source: Xinhua| 2018-12-27 23:52:42|Editor: Mu Xuequan
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OSLO, Dec. 27 (Xinhua) -- Norwegians' purchase of sparkling wine increased by seven percent this year and is expected to break all previous records in the last four days before New Year's Eve, news agency NTB reported Thursday.

According to Jens Nordahl, communications manager at government-owned alcoholic beverage retailer The Wine Monopoly, sparkling wines have never been sold so much as this year.

"We sold 250,000 liters between Christmas and New Year's Eve last year, but this year we will surpass that. I would estimate that we will sell almost 300,000 liters," Nordahl told NTB.

There is a sale multiplication during this time of year and it is estimated that Norwegians will probably trade between 5.1 and 5.2 million liters of sparkling wine this year.

"This year, the sale of white wine has increased most, " Nordahl added.

"We are standing in front of the obviously biggest 'sparkling week' during the year. Easter holidays, summer holidays and Christmas holidays commonly experience sales peaks and it is clear that sparkling wines are used in a slightly different way than other goods we sell. It is an element of something ceremonial, that one should mark something grand," Nordahl said.