MUMBAI, Mar 22 (Xinhua) -- PhonePe, India's fastest growing payment platform announced on Friday Bollywood superstar Aamir Khan as the face of its brand, a company release said.
On the announcement, Sameer Nigam, CEO and founder of PhonePe said, "Aamir has been instrumental in creating awareness about many important social issues in India. His name is synonymous with sincerity, hard work and dedication to his craft."
"These are values that are completely in sync with PhonePe's ethos of trust, security and reliability, therefore we felt that Aamir is the perfect brand ambassador for our company as we look to introduce Digital Payments to a billion Indians," Nigam said.
Based in the state of Karnataka and established in 2015, PhonePe provides an online payment system based on Unified Payments Interface, launched by National Payments Corporation of India.
