Sri Lanka to kick off mega tea campaign in August

Source: Xinhua| 2019-06-06 22:06:03|Editor: xuxin
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COLOMBO, June 6 (Xinhua) -- Sri Lanka will kick off a mega tea campaign in Russia and Ukraine in August, and then in China and Japan later this year, to promote its popular Ceylon Tea, local media reports said here Thursday.

Tea Board Chairman Lucile Wijewardana told the local Daily FT, that the government aimed to promote its local Ceylon Tea in 12 countries within two years and they will use the digital platform to carry out its marketing campaigns.

The plan also includes inviting influencers from each country to come to Sri Lanka and have an immersive Ceylon Tea experience in the country.

Plantation Industries Minister Navin Dissanayake updated Parliament last Tuesday on the new campaign to be launched in four countries this year, which is aimed at widening the market for Sri Lanka's tea.

"The global demand for our tea is high. For example, China is the largest green tea producer in the world but has a big demand for black tea we produce. We think China and Japan will be top buyers of Ceylon Tea within a very short period," the minister said.