Malaysian car maker Proton's sales in May jump to four-year-high

Source: Xinhua| 2019-06-10 19:31:59|Editor: xuxin
Video PlayerClose

KUALA LUMPUR, June 10 (Xinhua) -- Malaysian car maker Proton saw its total car sales in May hit 10,611 units, the highest sales achieved since July 2015.

Proton, Malaysia's national car owned by local consortium DRB-HICOM and China's Zhejiang Geely Holding Group, said in a statement on Monday that it posted its highest sales figure in 46 months, driven by its first sport utility vehicle.

The overall sales in May rose 51.3 percent from April, pushing its overall sales growth for the first five months to over 70 percent as compared to the same period last year.

Its market share for the month is estimated to be at 17.2 percent, marking another high point for the group since January 2016.

"With a 70 percent increase in sales volume thus far in 2019, Proton is reaping some early rewards for its investment in products, people and sales outlets. We are confident of being able to maintain our strong sales performance for the rest of the year," said the group's chief executive officer Li Chunrong.

According to Li, the car maker's strategy for the remainder of the year is to continue to grow its sales by introducing improvements to its current model range and improving its brand experience by opening more 3S/4S outlets as these efforts have obtained positive market feedback.

"These efforts will help ensure Proton's brand image is improved as we continue to redefine our brand values in preparation for the introduction of yet more models that are jointly developed with Geely in the future," Li added.