Wanda becomes IAAF Diamond League title sponsor for 10 years from 2020

Source: Xinhua| 2019-09-25 22:42:18|Editor: yan
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DOHA, Sept. 25 (Xinhua) -- China's commercial giant Wanda Group becomes the title sponsor of the Diamond League for 10 years from 2020, world athletics governing body IAAF said here on Wednesday.

The IAAF said the agreement represents the biggest commercial partnership in the history of athletics which also includes an annual Diamond League meeting in China organized by Wanda, the creation of a new annual IAAF event in China and the Diamond League media rights for five years from 2025.

Wanda will also cooperate with the IAAF to promote youth athletics in China.

"As a leading marathon organiser in our fastest-growing market China, Wanda Sports Group is a perfect fit for athletics. Wanda shares our vision for the future of athletics and this partnership will be fundamental in helping our sport grow over the next decade, both in China and around the world," said IAAF president Sebastian Coe at the IAAF Congress ahead of the Doha World Championships.

The World Championships kick off on Friday and finish on October 6 in the Qatari capital.