BUENOS AIRES, Nov. 5 (Xinhua) -- Argentine beef, one of the country's top export products, is being showcased at the second China International Import Expo (CIIE), which kicked off Tuesday in Shanghai.
As many as 20 national beef exporters are present at the expo through the Argentine Beef Promotion Institute (IPCVA).
"We are succeeding in getting the Chinese people to fall in love with Argentine beef, even though they didn't know about it until just recently," said Ulises Forte, president of the IPCVA.
"We have done a lot, but there is still a lot left to do," he added.
The 350-square-meter "Argentine Beef" pavilion features a restaurant with a tasting menu, and a meeting room for networking or making deals.
"We are very enthusiastic about this fair, because unlike other markets where prices are low, values in China keep getting better," said Jorge Torelli, vice president of the institute.
China is Argentina's second-largest trade partner and its biggest export market for agricultural goods.
In 2018, Argentina's beef exports to China increased a whopping 118 percent from 2017, generating 862 million U.S. dollars in revenue, according to the office of the Argentine presidency.
In the first seven months this year, Argentina exported 868 million dollars' worth of beef to the Asian country, its main market for beef exports, according to the office.
Argentina's Minister of Agro-Industry Luis Etchevehere traveled to Shanghai to visit his country's booths, which were jointly sponsored by the Argentine International Trade and Investment Agency (AAICI) and the IPCVA, the ministry said.
A total of 155 countries and regions as well as 26 international organizations are attending the second CIIE, which is held on Nov. 5-10.
The exhibition area covers around 360,000 square meters. 64 countries will host country exhibitions and 3,893 companies are attending the business exhibitions.