Xinhua wins OANA Award for Excellence in News Agency Quality

Source: Xinhua| 2019-11-13 16:48:38|Editor: huaxia
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SEOUL, Nov. 13 (Xinhua) -- China's Xinhua News Agency and the Vietnam News Agency have been presented with the "OANA (Organization of Asia-Pacific News Agencies) Award for Excellence in News Agency Quality" at the 17th OANA general assembly.

The OANA Award was introduced with a view to observing the importance of high quality news agency services and providing experience exchange between OANA members.

Xinhua was awarded the prize for the launch of a smart news production platform "MAGIC," also known as the "Media Brain." The launch of "MAGIC" aims to combine smart technologies with media platforms and explore ways to realize personalized production, visualization and interactive spread of news content.

In recent years, Xinhua has aimed at the prevailing trend in the media industry that news content gets smarter, goes more mobile and involves more videos. Xinhua strives to apply advanced technologies to the whole process of news gathering, production, distribution, reception as well as feedback.

Xinhua has built China's largest news live-streaming platform and developed the "Media Brain," a first-of-its-kind platform in China. Xinhua also created the world's first AI (Artificial Intelligence) news anchor and has gradually developed a matrix of news anchors based on AI technology.

"There are a lot of efforts going on around the globe in mixing and combining such new technologies and I heard from many people that Xinhua is leading such effort, and I expect Xinhua to contribute those kinds of know-how and technology throughout OANA region and take leadership in introducing different ways of distributing as well as collecting news using different platforms and media technologies," said Lee Dong-min, the newly-elected secretary-general of OANA, in an interview.

Founded in 1961 in Thailand on the UNESCO's initiative, OANA aims to expand news exchange among regional news agencies and strengthen cooperation between news agencies in and outside the region.