"Frozen II" merchandise attracts young Chinese consumers: newspaper

Source: Xinhua| 2019-12-06 12:59:39|Editor: zh
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BEIJING, Dec. 6 (Xinhua) -- "Frozen II," a sequel to the 2013 Disney animated blockbuster "Frozen," has cast a spell on product categories like toys, apparels and makeup items due to demand for movie merchandise products from young Chinese consumers, Friday's China Daily reported.

"Frozen II" merchandise was extremely popular at the Disney Store China in November, the newspaper cited sources from Disney China as saying.

The dress worn by the movie's protagonist Elsa was already among the top five selling items on the store weeks ahead of the movie's opening on Nov. 22 in China. Fashion accessories such as the "Frozen II" brooch and the woolen scarf created by the China team were well received by young adult female consumers.

"Frozen II" consumer products have also been popular in online platforms, according to the report.

During China's Singles' Day shopping spree on Nov. 11, every second 59 Disney products were sold online including Disney's self-owned retailing platforms or franchised products. Many of them were Frozen-themed products, figures from the newspaper show.

McDonald's China has joined hands with Disney to launch themed Happy Meals based on Disney movies, with the first batch of free toys featuring "Frozen II." The collaboration has been successful given the popularity of the Frozen-themed toys among children since its release, it said.

Miniso, a low-cost retailer and variety store chain, has developed more than 70 kinds of products including skin care, makeup, accessories and digital products in its "Frozen II" collection.

Many of the products featuring the Frozen theme have sold out or are extremely popular items on social media, Wang Guangyong, director of branding at Miniso, was quoted as saying.