NAIROBI, Feb. 26 (Xinhua) -- Chinese pay television company StarTimes on Wednesday introduced six additional entertainment channels on its platform for Kenyan viewers with a focus on enriched documentary, sports and entertainment content.
Aldrine Nsubuga, regional marketing director of StarTimes, said that the introduction of National Geographic Channel, National Geographic Wild, ESPN, ESPN 2, Fox and Fox Life will enhance the pool of relevant and entertaining content which will be available to both the terrestrial and satellite television subscribers in three languages including English, French and Portuguese.
"We are committed to growing our subscriber value proposition by offering relevant and competitive programming at the same affordable subscription fees. The introduction of the six channels will definitely enrich our family entertainment offering as the content appeals to everyone within the household," said Nsubuga said in a statement.
Nsubuga noted that subscribers will automatically access the channels within their subscribed bouquets enabling them to catch up on the very latest from a vast array of entertainment programming that will appeal to all members of the family including documentaries, sports, drama, live-action and animation and comedy series.
The pay television platform has in the recent past grown local content through the platform's exclusive local content channel Rembo TV following the introduction of the "Next Superstar," the first acting reality show in Kenya whose aim is to discover the best home-grown actor or actress through a series of nationwide auditions and competitions.
"We are constantly engaging our subscribers as we seek to understand our subscriber needs which have increasingly influenced the content and channels that are currently available on our platform and are therefore confident that we are on the right track towards ensuring our subscribers' television viewing experience is progressively enriched," said Nsubuga.
