MUMBAI, June 25 (Xinhua) -- India's largest consumer goods company -- Hindustan Unilever has announced to re-brand its fairness cream Fair & Lovely and will have a more inclusive vision of beauty, said the statement by Unilever's Indian subsidiary on Thursday.
The company will stop using the word "Fair" in the brand name "Fair & Lovely", whose annual sales is estimated around 560 million U.S. dollars and the new name will be coined in next few months after receiving regulatory approvals.
The move follows the global #BlackLivesMatter movement that has triggered several companies to reposition this product segment over gender discrimination following the death of George Floyd in United States.
Last week, U.S. based Johnson & Johnson announced that it would exit the fairness cream category in India and the Middle East.
"We are making our skin care portfolio more inclusive and want to lead the celebration of a more diverse portrayal of beauty. In 2019, we removed the two-faced cameo as well as the shade guides from the packaging of Fair & Lovely and the brand communication progressed from fairness to glow which is a more holistic and inclusive measure of healthy skin," said Sanjiv Mehta, Chairman and Managing Director, Hindustan Unilever, whose product touches the lives of nine out of ten households in the country. Enditem
