Holidaymakers who want an online break but can't stand not updating their social media can now hire an 'Instagram sitter' at one hotel chain.
Ibis hotels in Switzerland are offering the quirky free service called 'Relax We Post' until the end of the month.
It will see an 'Instagram sitter' post photos, stories and even reply to comments on behalf of guests who want a social media detox.
All guests need to do is share their Instagram log-in details and the sitter will make sure the account is updated during their stay.
The service is being offered at 17 hotels in Zurich and Geneva with Ibis saying it aims to 'eliminate the stress of being active on social media from their guests’ holidays without the need to stop guests from posting beautiful photos during their stay.'
The hotel chain has also teamed up with 10 well-known Instagram stars to act as the social media sitters.
Philippe Alanou, senior VP of operations at AccorHotels Central Europe, said: 'This new service offered by Ibis Switzerland is one of a kind.
'We pay close attention to current trends and make constant updates to the services at our hotels, ensuring we are able to offer our guests a range of modern, innovative ideas to make their everyday lives easier.
'Relax We Post is part of our mission to ensure hotel guests enjoy unforgettable experiences when they stay with us.'
Last year, the Conrad Hilton Resort on the island of Rangali in the Maldives, introduced Instagram butlers for guests.
These butlers show guests the very best places to take photographs and guide them around 'Instagram Trails', itineraries that take in some of the prime spot for images.