NAIROBI, April 25 (Xinhua) -- StarTimes, a Chinese pay-television company, has introduced an interactive online shopping platform named StarTimes GO.
Aldrine Nsubuga, regional marketing director StarTimes, said in a statement that the platform will offer the public access to an enhanced shopping experience through integrated services available via television, online and telephone calls.
"StarTimes Go will initially enable customers to acquire smart equipment including television sets, solar power systems and set top boxes with progressive expansion of product categories moving forward," Nsubuga said.
The digital shopping platform will be available through the company's over the top streaming media application StarTimes ON and as 15 minute programs that will broadcast on the pay television platform's Rembo, Border and Tripple P channels where customers will be in a position to select, order and pay for different products through the application's electronic wallet options.
Nsubuga said that the broadcaster has progressively put significant emphasis on its research and development in order to understand the customers' demand for convenient solutions aimed at spending less time but achieving more.
"This is a strategic new line of business for us in our effort to enable customer's access products conveniently across Kenya," he said.
"StarTimes Go is our innovative solution aimed at making it possible to shop securely through our StarTimes ON online platform as well as sales broadcasts on Rembo, Border and Tripple P channels where customers will be in a position to familiarize themselves with the different products, select and pay at ease," he added. Enditem
