Adidas apologizes for email congratulating runners "survived" Boston Marathon

Source: Xinhua| 2017-04-20 15:45:57|Editor: xuxin
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NEW YORK, April 20 (Xinhua) -- Sportswear company Adidas made an apology on Wednesday for a marketing email congratulating runners who had "survived" the 2017 Boston Marathon.

The official sponsor of the Boston Marathon on Tuesday sent out an email to all the signed-up runners with the subject line read "Congrats, you survived the Boston Marathon!"

The image of the email has been circulating on social media, with customers quickly reminded the company of the bombings that rocked the same sport event in 2013.

The sportswear giant soon released a statement on its Twitter account "AdidasUS", admitting its choice of words had been "insensitive."

"We are incredibly sorry. Clearly, there was no thought given to the insensitive email subject line we sent Tuesday," it wrote.

Three people were killed and more than 260 others were injured when two bombs exploded near the finish line in the attack.

The bomber Dzhokhar Tsarnaev, then 19, was found guilty of being behind the attacks and was sentenced to the death penalty in 2015. The accomplice, his elder brother Tamerian, was killed in a shootout with police days after the attacks.