An employee works at the company Gree in Manaus, in the state of Amazonas, Brazil on May 6, 2016. Gree, China's largest air conditioner producer, has pulled ahead of its competitors in the Brazilian market, with energy-efficient technology, updated products and omnipresent service. (Xinhua/Str)
LOCAL TO THE WORLD
The Rio Games experience not only illustrated the company's success in supplying a major global event but Gree's overall strategy in Brazil. ( Gree is headquartered in Zhuhai City, Guangdong Province in southern China. It set up overseas production centers in Pakistan and Brazil.
Its mammoth and comprehensive capacity for research, development, production, sales and service helps the enterprise conquer not only the domestic market, but also overseas.
"Besides technological advancement, localization is another recipe. We make money in Brazil, and we let the local economy and people benefit too," said Xie.
Based in Manaus, the heartland of Amazonia, Gree Brazil has become a major contributor to the local economy over the past 16 years.
"The job fulfills me," said Andreza Rocha, a local staffer of Gree Brazil. "I fit the cultural atmosphere of this enterprise. The senior managers from China are excellent, from whom I have learned a lot."