Highlights of Polar Bear Pitching finals in Oulu, Finland

Rasmus Fannemel from Heat Experience company prepares to compete during Polar Bear Pitching finals held in Oulu, northern Finland on Feb. 7, 2018. In Polar Bear Pitching event, start-up companies have to pitch and promote their expertise as long as they can stand the freezing water, while they are being filmed and broadcast worldwide. (Xinhua/Matti Matikainen)