U.S. Dolby Labs forms intellectual property partnership with Chinese smart phone manufacturer

Source: Xinhua| 2018-03-20 14:04:46|Editor: Liangyu
Video PlayerClose

SAN FRANCISCO, March 19 (Xinhua) -- U.S. leading audio technology company Dolby laboratories (Dolby Labs) Monday announced that it has formed a global, strategic intellectual property (IP) partnership with a Chinese smartphone manufacturer.

Dolby Labs said in a statement that it welcomes the Chinese smartphone company, Guangdong OPPO Mobile Telecommunications Corp., to the community of its global partners.

"OPPO, a leader in global consumer electronics, is well-known for its smartphones incorporating innovative technologies," said Andy Sherman, executive vice president and corporate secretary of Dolby Labs, a famous American company specializing in audio noise reduction and audio encoding and compression.

The partnership between the two firms will encompass Dolby's High-Efficiency Advanced Audio Coding and JPEG-HDR technologies.

Dolby Labs said its agreement to share its IP-based audio-visual technology with OPPO will help the Chinese smartphone firm establish a transformational technology ecosystem.

Adler Feng, director of OPPO IP Department, hailed OPPO's cooperation with the San Francisco-based U.S. company, saying it will enable OPPO to create more remarkable smartphones with exciting technological innovations and spectacular user experiences.

Since its establishment in 2001, OPPO, one of the world's leading smartphone manufacturers headquartered in Shenzhen, southern China, has been famous for its smartphone cameras with mobile photography technology, which enjoyed huge popularity among young people around the world.

An International Data Corporation report showed that OPPO was ranked as the No. 4 smartphone brand worldwide in 2016.