DUBAI, July 17 (Xinhua) -- A new Chinese radio station called "The Sound of the Dubai Dragon" on Tuesday was launched in Dubai by the Arabian Radio Network (ARN) in partnership with Hala China, UAE's state news agency WAM reported.
It came after the official launch of Hala China, a joint initiative between Dubai-based conglomerate Meraas and government-controlled Dubai Holding, which aims to enhance economic and cultural exchanges, and drive investment cooperation between Dubai and China.
The new radio station will serve over 200,000 Chinese residents living in the UAE, the report said.
Chairman of the Board of Directors of Hala China, Sheikh Majid Al Mualla, said "We are focusing on key drivers for Chinese residents and visitors to Dubai, including culture and heritage, leisure, entertainment and luxury retail, and the creation of a new radio station will have benefits across each of these sectors."
He added by providing Chinese audiences with experiences and services such as Mandarin Chinese hotline, concierge services and the new Chinese digital radio station, "we are confident that Chinese leisure and business travelers will all feel more welcome and engaged in Dubai."
Translated from Mandarin, "The Sound of the Dubai Dragon" 24-hour radio station will be available on all android and iOs devices by downloading the app "Dubai Dragon."
The app will soon be integrated into ARN's Apple TV application.
According to WAM, more than 200,000 Chinese nationals live in the UAE, while more than 4,200 firms from China operate in the Gulf Arab state.