KONOSUKE MATSUSHITA: EARLY WORLD-KNOWN ENTREPRENEUR TO PARTICIPATE IN CHINESE MARKET
(Xinhua file photo)
"Panasonic" was one of the first well-known international brands to Chinese consumers after the reform and opening-up. In October 1978, Chinese leader Deng Xiaoping visited Panasonic which was then called Matsushita Electric Industrial Co., Ltd. during his visit to Japan. Deng was warmly welcomed by Konosuke Matsushita who was already in his 80s.
In an in-depth conversation with Deng, Matsushita said he was willing to offer help to China's modernization process.
Known as "the god of management," Matsushita was among the earliest foreign friends to support China's reform and opening-up. He actively promoted the business of Panasonic in China, bringing advanced technics and management experience to the neighbour country.
With his help, Beijing Matsushita Color CRT Co., Ltd, the largest Sino-Japanese joint venture, was established in late 1980s.
