Spanish sports brand gets popular among Chinese soccer fans

Source: Xinhua| 2019-03-01 16:26:33|Editor: Li Xia
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CHINA-FUJIAN-QUANZHOU-KELME (CN)

A consumer views Kelme's merchandise at Kelme China in Jinjiang, Quanzhou, southeast China's Fujian province, Feb. 26, 2019. The Spanish sports brand Kelme, now held by the Chinese clothing company Yuanxiang, has recently got popular among Chinese soccer fans. The craze comes as Chinese soccer player Wu Lei was recently recruited by the Spanish Liga Santander club Espanyol, whose official kit sponsor is none other than Kelme. Within just one month, more than 10,000 Wu Lei jerseys were sold in China, bringing along the sales of other extra 2,000 kits. (Xinhua/Lin Shanchuan)

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