E-commerce platforms in Vietnam gain big on Singles' Day

Source: Xinhua| 2019-11-13 15:46:14|Editor: ZX
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HANOI, Nov. 13 (Xinhua) -- Many e-commerce retailers in Vietnam have reported strong growth in traffic and number of orders on the occasion of Double 11 sales this year, which fell on Monday.

Shopee, the leading platform in the market, sold some 70 million items on the event, with the number of orders in the first hour tripled compared to 2018. Popular brands witnessed total orders rose by more than 1.7 times against last year, online newspaper VnExpress quoted Shopee's representatives as reporting on Wednesday.

Similarly, on the local platform Tiki, orders increased nearly 2.5 times while the number of customers doubled compared to 2018. Traffic on the platform also tripled the level posted in normal days.

Meanwhile, Lazada -- the online player backed by China's giant e-commerce Alibaba, estimated that on the Singles' Day, it had sold enough diapers for one million babies to use in a day, enough laundry washing liquid for 1.5 million households and enough milk for half a million adults to use in a day.

Capital Hanoi, southern Ho Chi Minh City and Binh Duong province were three localities spending the most on Lazada Vietnam.

The China-originated Singles' Day, or the Double 11 sales was launched for the first time in Vietnam in 2016 and is now getting increasingly popular.

The global social media agency We Are Social found that in 2018, almost 50 million people in Vietnam bought consumer goods online, spending a combined 2.2 billion U.S. dollars, up almost 30 percent compared to 2017.

According to a report revealed by Vietnam E-commerce Association, the average annual growth rate of Vietnam's e-commerce market during 2017 and 2019 is 25 percent to 30 percent.