ILO marks 100th anniversary with global campaign

Source: Xinhua| 2019-01-11 04:53:17|Editor: Mu Xuequan
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GENEVA, Jan. 10 (Xinhua) -- The International Labour Organization (ILO) on Thursday announced it has launched a global campaign to demonstrate its central role in helping build a fairer future for all to mark its 100th anniversary.

The Global Campaign, "Taking the ILO to the people", will highlight 25 topics that concern people's daily lives, from gender equality and youth employment to climate change and artificial intelligence.

Through a set of dynamic visuals and animations, ILO said that the campaign is designed for adaptation to local context and use in public spaces and on social media.

The campaign materials are designed to be flexible for use on outdoor billboards, public transport, in magazines and websites.

According to a statement issued by ILO Thursday, a series of ready-to-go social media cards and GIFs are publically available for use on social media, using the hashtag #ILO100.

"Our objective, through a unified global outreach effort, is to show how the ILO has benefited and continues to benefit people's world of work experience," said ILO Communications Director Martin Murphy.

Founded in 1919, the ILO brings together governments, employers and workers to set international labor standards and promote decent work.

From the 8-hour day, to maternity protection, to measures to eradicate forced and child labor, the ILO has shaped international labor law that has a direct impact on people's lives.